Craftsmanship: the quality of design and work shown in something made by hand; artistry.
Chanel has gone to great lengths to preserve and revitalise craftsmanship. For starters, the luxury French fashion house has united 10 heritage artisans under one roof and dedicated its annual Métiers d’Art show to celebrate their craftsmanship.
Here at Giant, craftsmanship is what makes us who we are. Our unrivalled attention to detail and design is what brings a 40′ metal box from a simple container refurbishment to a fully mobile, self-sustaining exploratory lab. Much like Chanel, we perfect each and every tiny detail – whether its sewing on each and every sequin to ensuring the placement of the decal is exactly centred.
This collaboration with Chanel fell hand in hand – and we couldn’t of asked for a better outcome.